4 Alasan Menggunakan PLS SEM

Mengapa menggunakan PLS SEM? Ada empat alasan:

1. Non normal data
2. Small sample size
3. Formative measure
4. Focus on prediction

Joseph F. Hair, Marko Sarstedt, Torsten M. Pieper and Christian M. Ringle. The Use of Partial Least Squares Structural Equation Modeling in Strategic Management Research: A Review of Past Practices and Recommendations for Future Applications. Long Range Planning 45 (2012) 320-340.