Buku Teks & Studi Kasus

 

1. 30 studi kasus di berbagai negara di Eropa

2. Loudon, D., Stevens, R. & Wrenn, B. 2005. Marketing Management: Text and Cases. New York: Best Business Books®

3. Mathur, U.C. 2008. International Marketing Management: Text and Cases. New Delhi: SAGE Publications India Pvt Ltd