Kontribusi Riset



Pada skala 1-8, sejauh mana kontribusi riset kita?
1) Straight replication
2) Replication and extension
3) Extension of a new theory/method in a new area
4) Integrative review (e.g., meta-analysis)
5) Develop a new theory to explain an old phenomenon – compete one theory against another – classic theory testing
6) Identification of a new phenomenon
7) Develop a grand synthesis – integration
8) Develop a new theory that predicts a new phenomenon (e.g., the theory of relativity)

Ladik, D. M., & Stewart, D. W. (2008). The contribution continuum. Journal of the Academy of Marketing Science, 36(2), 157–165. http://doi.org/10.1007/s11747-008-0087-z



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