4 Alasan Menggunakan PLS SEM

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Mengapa menggunakan PLS SEM? Ada empat alasan:

  1. Non normal data
  2. Small sample size
  3. Formative measure
  4. Focus on prediction

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Joseph F. Hair, Marko Sarstedt, Torsten M. Pieper and Christian M. Ringle. The Use of Partial Least Squares Structural Equation Modeling in Strategic Management Research: A Review of Past Practices and Recommendations for Future Applications. Long Range Planning 45 (2012) 320-340.

 

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